Musk announces X streaming service for Smart TVs

In new competition to Google-owned YouTube, Elon Musk on Saturday confirmed that the X platform is launching a streaming service where people can watch long videos on their smart TV screens.

The company is launching a TV app for Amazon and Samsung smart TVs, and Musk said it is “coming soon”, IANS reported.

“We just want people to be able to watch long videos in comfort on their big screen TV,” the billionaire posted on X.

The Tesla and SpaceX CEO further said that people can “already use Apple AirPlay to play videos from your phone to your TV”.

One of his followers commented that this move by X is a “strategic step towards diversifying its platform and competing in the ever-evolving digital content landscape”.

“It will be intriguing to see how this foray into video streaming will impact the larger ecosystem of online media consumption. Exciting times ahead,” the user posted.

Musk wants the X platform to become an “everything app”.

Beyond smart TVs, the social media network is also exploring video games, podcasts, and long-form writing.

Taking on legacy media, X on Friday introduced ‘Articles’ which is a new way to share long-form written content on the platform.

Those who are Premium users and pay for X services can now post articles on the platform with stylized text, embedded images and videos.

They can also format text with headings, sub-headings, bold, italics, strikethrough, indentation, numerical and bulleted lists.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Musk announces X streaming service for Smart TVs

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