Munaf Merchant has joined TV9 Network Digital as Vice President-Sales. He will report to Azim Lalani, President, Revenue, TV9 Digital.

The news was shared by Munaf on his LinkedIn account.

He will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet

Munaf joins the network from Network18 Media, where he was the National Sales Head- Brand Solutions & Convergence. He also worked with India Today as Sr. Executive Sales.

Munaf comes with a rich experience of over a decade with digital media marketing, media planning, online advertising, business development and marketing strategy.

Welcoming Munaf to Network, Raktim Das, Chief Growth Officer, (Digital & Broadcasting), TV9 Network, said, “We are now a force to reckon with in India’s growing digital media landscape. Just like the broadcasting space, most of our digital platforms are already leaders in their respective markets.

“Advertisers are showing immense confidence in our ever-growing digital footprint. We are aggressively pursuing ambitious growth objectives and Munaf’s appointment is another step in that direction,” Das added.

Speaking on his new role, Munaf said “I am delighted to be entrusted with this responsibility. TV9 Digital is a perfect platform to channelize my abilities and at the same time showcase my creativity. As I take up this new opportunity, I will aim to deliver enhanced value to all our partners and clients.”