Moneycontrol has elevated Ankit Fitkariwala as CEO – Lending as the company strengthens its push towards becoming a full-stack financial services and fulfillment platform beyond its core financial news and market content business.

According to a company announcement, the move comes as Moneycontrol continues to expand its financial services ecosystem with a stronger focus on lending products and transaction-driven offerings aimed at adding greater value to users. Over the past year, the platform has increasingly positioned itself not just as a destination for financial information but also as a platform where users can access and fulfil essential financial needs.

The company said the lending vertical has emerged as one of the key growth drivers in this transition. Starting with personal loans, Moneycontrol has gradually expanded into products such as gold loans and loans against mutual funds, widening its financial services portfolio and deepening user engagement across categories.

Ankit Fitkariwala, who joined the company in April 2023, played a major role in building the lending ecosystem from the ground up. During his tenure, he helped establish the business structure, build a cross-functional team and scale the platform’s lending operations significantly.

Moneycontrol highlighted that the lending business crossed over Rs 1,000 crore in disbursals last year while also helping more than 1.5 crore users access their credit scores through the platform. The company views these milestones as important indicators of growing consumer trust and increasing adoption of digital financial services.

In his new role as CEO – Lending, Fitkariwala will now focus on accelerating growth and strengthening Moneycontrol’s position in the lending market. The company said he will lead efforts aimed at scaling the business aggressively while maintaining profitability and operational efficiency.

The elevation also reflects Moneycontrol’s broader strategy of moving beyond content-led engagement to building a comprehensive financial ecosystem that combines information, advisory and transaction capabilities within a single platform.