In a momentous occasion, the 71st edition of the Miss World Pageant makes a triumphant return to India after 28 years, symbolizing a celebration of beauty, intellect, and purpose. The event, built on the core value of ‘Beauty with A Purpose,’ has garnered global anticipation and excitement.

As India takes the spotlight as the host country, contestants from across the globe converge, creating a fusion of cultures on the prestigious stage. The world eagerly awaits the crowning of the next Miss World. Indian viewers can witness all the live action, from the dazzling ramp walks and performances to the final crowning ceremony, exclusively on Sony LIV on March 9th, starting at 7:30 pm.

This year’s pageant introduces an exciting dimension with its integration with Shark Tank India, a platform renowned for fostering entrepreneurship and innovation. In a first-of-its-kind initiative, the top 4 finalists of Miss World will have the unique opportunity to pitch their ‘Beauty with a Purpose’ Projects on stage to the esteemed sharks – Namita Thapar (Executive Director of Emcure Pharmaceuticals Ltd.), Anupam Mittal (Founder and CEO of Shaadi.com – People Group), and Ritesh Agarwal (Founder and CEO of OYO Rooms).

The sharks, believers in the cause of ‘Beauty with A Purpose,’ will bring their expertise and resources to support the winning endeavor. This integration goes beyond aesthetics, aligning beauty with meaningful impact and societal change.

Julia Morley, Chairman and CEO of the Miss World Organization, expressed, “The collaboration with Shark Tank India underscores our commitment to driving positive change. We are thrilled to witness the transformative power of beauty aligned with purpose.”

Danish Khan, Business Head of Sony LIV and StudioNext, emphasized, “Streaming the 71st Miss World 2024 pageant live on Sony LIV underscores our commitment to bringing meaningful, premium content to our Indian audience. The special integration of Shark Tank India also perfectly aligns with this year’s theme of Miss World 2024.”

This unique collaboration signifies a powerful convergence of beauty, purpose, entrepreneurship, and innovation, showcasing the potential for positive societal impact on a global stage.