AI Avatars are transforming the digital landscape, offering personalized, interactive, AI-powered digital personas that engage like human influencers across virtual spaces. As this technology evolves, AI avatars are becoming powerful tools in marketing, content creation and entertainment.

Keeping such trends in mind an AI Avatar Creator Challenge has been organized by the Ministry of Information & Broadcasting and Avtr Meta Labs as part of the inaugural edition of the World Audio Visual & Entertainment Summit to be held in Mumbai first week of May.

MIB said yesterday that a total of 1,251 participants have already registered so far for the contest, including 102 international entrants.

 This challenge is part of the Create in India Challenge Season 1 and falls under WAVES Pillar 2, which is dedicated to AVGC-XR (Animation, Visual Effects, Gaming, Comics, and cutting-edge technologies such as Augmented Reality, Virtual Reality, and the Metaverse).

WAVES focuses on four key pillars of the media and entertainment sector — Broadcasting & Infotainment, AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality), Digital Media & Innovation and Films. The AI Avatar Creator Challenge aligns with the AVGC-XR pillar embracing cutting-edge technologies like Augmented Reality, Virtual Reality and the Metaverse.

The competition is open to creators worldwide, and one can submit multiple AI avatars as long as each entry is fully AI-generated with unique names and profiles. The entered AI avatar should be an original creation and does not infringe on the rights of other real-life or AI models.

An expert panel will evaluate the entries and judging will focus on the three core areas of finesse, technology and purpose. The final winner will receive a cash prize of Rs. 100,000 and all the top 10 entries will receive a certificate of participation from the government.