Meta has announced the launch of a standalone Meta AI app, marking a significant step in its efforts to bring its conversational chatbot to more users outside its family of apps like Facebook, Instagram, and WhatsApp.

The new application, which is now live for select users in the United States, allows direct access to Meta’s in-house AI assistant without needing to go through other platforms.

According to a report by The Economic Times, this strategic rollout is part of Meta’s larger push to position itself as a key player in the rapidly evolving AI space, challenging the dominance of rivals like OpenAI’s ChatGPT and Google’s Gemini.

The new app mirrors the core capabilities of Meta AI already available across its other platforms but now gives users a dedicated space for interaction, making access simpler and potentially more engaging.

Meta’s AI assistant can handle a variety of tasks including answering questions, generating images, summarizing content, helping with coding, and offering recommendations—all in real-time. While the chatbot has already been integrated into search bars across Meta’s main social media apps, this standalone release highlights the company’s ambition to build its own AI ecosystem.

The app comes with a clean interface and also features voice capabilities, enabling users to converse naturally with the AI. While Meta has not confirmed a global rollout timeline, the current launch in the U.S. is seen as a pilot before broader availability.

The move is being closely watched by industry insiders, especially as Meta continues to heavily invest in AI development. It recently upgraded Meta AI with a new version of its Llama 3 model, bringing faster and more nuanced responses.

With this standalone app, Meta is signaling that it wants its AI tools to become as accessible and indispensable as today’s top digital utilities. The chatbot wars are clearly heating up—and Meta seems determined to be at the forefront.