Planetcast Media Services, a broadcast technology and media services provider in India and Southeast Asia, has named Sanjay Duda as its Chief Executive Officer.

Duda will be responsible for spearheading the growth of the company, especially building out its cloud and Software as a Service (SaaS) offering and its ongoing international expansion.

Duda brings over 21 years of experience at Planetcast, where he was most recently its Chief Operating Officer for nearly five years, playing an instrumental role in driving global expansion and generating new lines of business around cloud playout, post-production, over-the-top streaming, and free ad-supported streaming TV (FAST), a media statement from the company said.

“Sanjay has emerged as a leader who understands where the market is going and how to gear the business for the future,” said Mahendra Nath Vyas, Executive Director and a founder of Planetcast Media Services.

“He brings deep experience dealing with the largest global media and entertainment brands and knows what they need to meet their specific challenges, whether we are talking about Amazon, Indian Premier League, Sony, Star TV, Viacom, or a host of others,” Vyas added.

Planetcast Founding Director Lalit Jain added: “Sanjay recognises the capabilities that our clients require and the gaps they have as they meet changing consumer demands. He personifies the customer-centric approach that Planetcast has always taken to better help global media brands meet the unique challenges they face in a fast-evolving media landscape.”

Duda takes the leadership reins from the founder directors, Vyas and Jain, who will continue to remain on the company’s board.

“Planetcast’s customers demand more agility and scalability than ever as they seek to keep pace with rapid global market growth and changing conditions, and we are delivering that,” said Duda in a statement.

“Media and entertainment is in the midst of a period of global transformation and Planetcast has proven expertise throughout the entire media value chain, already touching over a billion lives in India and Southeast Asia. We are perfectly positioned to empower companies worldwide to meet changing consumer behaviours and preferences with our leading-edge cloud services and technologies,” he added.