Media Conceptshas announced the launch of the 8 PM news portal, an online portal covering a whole gamut of news. It’s supported by Radico Khaitan Limited.

The English language portal promises to bring round the clock credible news and fill in the gap created by the absence of portals that people can rely on for unbiased news content. The 8pm news portal will be online from March 31, 2022.The portal has also launched an app for Android and iOS, a press release from Media Concepts said.

Media Concepts has claimed to have produced a wide genre of high-quality programmes, corporate and documentary films, 2D & 3D character animation and election campaigns for leading institutions, production houses, and channels.

Led by Sandeep Katyal, who has more than two decades of experience in the communications sphere, the news portal will tap the growing market in India for alternative content that attracts audiences across age groups, the statement said.

Amar Sinha, Chief Operating Officer, Radico Khaitan Limited, said, “We have always supported the needs of new India. Having access to genuine and crisp news is one of the urgent requirements at a time when online space is flooded with news portals. We have always supported the media, and with 8pmnews.com, we want to reiterate our commitment to work together tirelessly towards the betterment of society. We see tremendous potential in a news portal that understands people’s pulse. The management behind this 8 pm news portal has a proven track record in media, and we see no reason to doubt its success.

 “The name of the portal and the positioning resonate well with Radico’s signature brand 8 PM, which has a crisp blend with distinct flavors that infuses high spirit and vibrancy anywhere it is served and we are certain that it will be an integral part of everyone’s routine as our brand 8 PM is for its loyal consumer-base.