In a creative fusion of food and entertainment, McDonald’s India has partnered with Warner Bros. to launch a special ‘Minecraft Movie Meal’ ahead of the much-anticipated release of ‘Minecraft: The Movie’.

This limited-edition meal is designed to bring the popular game to life for fans while celebrating the upcoming film adaptation of the globally beloved sandbox game.

The ‘Minecraft Movie Meal’, available at McDonald’s outlets across India, includes themed packaging, exclusive collectibles, and a menu inspired by the pixelated world of ‘Minecraft’.

The partnership marks a strategic move by both brands to engage young audiences and gaming enthusiasts, combining the thrill of fast food with the excitement of an iconic franchise hitting the big screen.

Announcing the collaboration, a spokesperson for McDonald’s India said, “We are thrilled to team up with Warner Bros. to bring the Minecraft experience to our restaurants. This special-edition meal is crafted to offer not just great taste but also a sense of adventure, much like the game itself.”

The menu features a selection of kid-friendly meals with a fun twist, including a pixel-themed burger, collectible toys featuring in-game characters like Steve, Creepers, and Endermen, and interactive packaging that includes QR codes unlocking exclusive in-game content. The campaign extends beyond just the meal, with McDonald’s launching themed in-store activities and digital promotions to engage fans across social media.

Warner Bros. India’s marketing head expressed excitement about the partnership, emphasizing how it enhances the Minecraft movie experience. “McDonald’s is a household name, and through this collaboration, we’re bringing the Minecraft universe to an even wider audience. We can’t wait for fans to enjoy both the meal and the movie,” they said.

With ‘Minecraft: The Movie’ slated for release later this year, this partnership serves as an innovative pre-launch promotion, further immersing fans into the Minecraft world before they see it come to life on screen. The ‘Minecraft Movie Meal’ will be available for a limited time at select McDonald’s outlets across India, making it a must-try experience for gamers and movie lovers alike.