Sony BBC Earth has announced Mazin Mukhtar and Parmita Sarma as the latest recipients of the prestigious ‘Earth Champions’ title. This accolade acknowledges the couple’s extraordinary efforts in transforming the escalating issue of plastic waste into an innovative solution that fosters education.

Mazin Mukhtar’s journey to revolutionize education began at the young age of 18. Partnering with Parmita Sarma, the duo identified plastic disposal as a major challenge and ingeniously turned it into an opportunity to make a positive impact. Their groundbreaking initiative, which involves providing quality education to underprivileged children in exchange for plastic waste, has positively influenced a significant number of young minds.

Sony BBC Earth‘s ‘Earth Champions’ initiative is dedicated to celebrating individuals like Mazin Mukhtar and Parmita Sarma who are making substantial contributions to the planet. By highlighting their stories, the channel aims to inspire global audiences to take meaningful action towards a more sustainable and environmentally conscious future.

The ‘Earth Champions’ is a monthly feature of Sony BBC Earth, committed to honoring real-life heroes whose work significantly impacts our planet. The channel showcases the champions’ efforts through short-form content paired with suitable music, broadcasted on the channel and promoted online.

Rohan Jain, Business Operations Head – Sony AATH and Head – Marketing & Insights, English Cluster, Sony Pictures Networks India, expressed, “Mazin and Parmita’s contribution towards sustainability and education embodies the spirit of Sony BBC Earth’s ‘Earth Champions’ initiative. The idea of using plastic as school fees has not only made education more accessible but also fuelled a culture of environmental consciousness and responsibility among kids.”

Mazin Mukhtar, honored as an Earth Champion, said, “It is a proud moment for us to be recognized as Earth Champions by Sony BBC Earth Channel. This acknowledgment is proof of the collective efforts of everyone who tirelessly worked to make our dream come true. We want people to believe that even one step in the right direction makes a difference, and every dream is achievable.”