Former Vuclip Sr. Director- Content Manasi has joined Zee5 as Head, Content management.

Before joining Zee5, Manasi was with Vuclip for over three years, where she looked after the content strategy and programming on the Viu app and across multiple distribution platforms and multiple territories.

Viu app had shut down in India in December 2019. She was superintended for the original content productions with the premium filmmakers and production houses across Hindi, Tamil, and Telugu languages.

During her period of working, she also took care of programming, acquisition, and content strategy for VIU’s newly launched OTT platform in Myanmar.

Before Vuclip, she was the Head of Acquisitions, strategy, and content partnership – Indian Subcontinent for Lebara Play- one of the leading ethnic SVOD OTT platforms across Europe, Australia, NZ, SEA, and Cannada.

Between 2007 to 2014, she was a key member of the leadership team driving the movie channels of Ronnie Screwvala’s UTV network, which was acquired by Walt Disney.

In her 19-year long career, she has also worked as an executive producer at ETV Network and Hungama TV.