Energy solutions company Luminous Power Technologies has partnered with Republic Media Network for a strategic election studio branding initiative. It was announced yesterday as the country prepares for the general elections 2024.

According to a media statement from Republic Media, the partnership was the result of its impressive reach that annually connects with over 62 crore (620 million) individuals across the nation, coupled with ‘commitment to impartial journalism and comprehensive coverage’, which makes Republic a trusted source of news and analysis.

Bringing over 35 years of expertise, Luminous has established itself as one of India’s most trusted brands, pioneering innovative and technology-driven energy solutions. With a focus on renewable energy, the company aims to empower consumers and guide them through their solar journey.

Arnab Goswami, Founder and Chairman of Republic Media Network, expressed his delight at welcoming Luminous as the power partner for election headquarters studio branding. He emphasized the collaboration’s goal of creating an immersive experience for the audience, fostering dialogue and engagement around this pivotal event.

Neelima Burra, Chief Strategy Transformation & Marketing Officer at Luminous Power Technologies, highlighted the seamless integration of brand and election news updates through the partnership with Republic.

This collaboration, she noted in a statement, represents a significant step forward in redefining brand-media collaborations, leveraging technology and media to deliver uninterrupted election news and an immersive experience for consumers.

Through this partnership, Luminous will prominently feature in Republic Media Network’s election studio branding, offering viewers a blend of informative content and the brand’s commitment to reliability and empowerment. A state-of-the-art studio will leverage cutting-edge technology to provide viewers with comprehensive coverage of the general elections.