In a major brand collaboration move, Bollywood actress Kriti Sanon has been announced as the first-ever brand ambassador for Dreame, a leading smart home appliance brand, in the Indian market.

The announcement marks Dreame’s formal entry into the Indian celebrity endorsement space, as the company looks to strengthen its presence and reach among urban consumers.

According to a report by ANI, Dreame has roped in Sanon not only for her mass appeal but also for her image of sophistication, intelligence, and modern lifestyle—traits that align with the brand’s identity. Known for its high-performance vacuum cleaners and smart home solutions, Dreame Technology plans to roll out a full-fledged campaign featuring the actress in the coming weeks.

Kriti Sanon expressed her excitement about associating with a tech-forward brand that resonates with the contemporary Indian household. “I’m thrilled to be the face of Dreame in India. As someone who appreciates innovation and design, I find their products both functional and stylish,” she said in an official statement.

Founded in 2017 and headquartered in China, Dreame has rapidly grown its global footprint, offering premium cleaning solutions using advanced AI and aerospace-grade technology. Its entry into the Indian market comes at a time when smart living solutions are gaining popularity, particularly among urban millennials and working professionals.

The collaboration with Sanon is part of Dreame’s broader strategy to engage Indian consumers with a familiar and trusted face while also educating them about the ease and efficiency of smart cleaning devices. The company has plans to expand retail and online distribution across major cities and e-commerce platforms.

“India is one of the most promising markets for us,” said a Dreame spokesperson. “With Kriti Sanon on board, we aim to connect emotionally with consumers and drive awareness about our intelligent home appliances that make life simpler.”

With this announcement, Kriti Sanon joins the growing list of A-list celebrities endorsing tech and home appliance brands, reaffirming her stature as a top-choice face for forward-thinking, aspirational products.