At a perfect time for the season of love, Kopiko, a global coffee candy, has unveiled a new creative featuring cricket legend MS Dhoni.

The TV commercial, set against the backdrop of a festive carnival, introduces a captivating love story intertwined with the irresistible charm of Kopiko, the candy maker brand said in a press release.

Kopiko is made from real coffee and milk, giving it an authentic coffee taste that serves as a symbol of inspiration in this distinctive commercial. The creative execution beautifully captures the transformative power of real coffee as it perks one up and sparks instant ideas for smart solutions to tricky situations.  It ignites creativity and leads to a delightful ‘Eureka’ moment that resolves a romantic dilemma.

Dhoni expressed his enthusiasm about the launch of this creative, stating, “This is the second TV commercial of the campaign, and I am truly excited about the creative concept of ‘Kopiko Chaba, Idea Jagaa’, as it offers an interesting perspective on the unique benefits of Kopiko. I am confident that my fans, as well as Kopiko’s, will appreciate my new avatar in this film.”

Achyut Kasireddy, Managing Director of Mayora India, remarked, “Kopiko’s signature coffee taste lies at the heart of this campaign, weaving a tale of innocence, confusion, redemption, and love. We couldn’t be more thrilled to share it with the world, especially during the vibrant Valentine’s week. “

Tribha founder Sonal Dabral, who has conceptualised this creative, mentioned that the first creative of the Kopiko ‘Chaba’ campaign focused on the benefit of ‘keeping you awake’. The new creative is its natural succession since it highlights the benefit of ‘inspiring new ideas’ once one is fully energised.”

The new commercial follows in the footsteps of the widely successful first TV creative that was launched in January. It is being broadcasted on television during Valentine’s week, celebrating the spirit of love and joy. In addition, it will be extensively promoted through social media platforms ensuring wider reach.