ZEE Studios has announced the elevation of Karishma Kakar as Associate Director – Marketing, marking a significant step in her professional journey within the ZEE family.

Sharing the update on LinkedIn, Kakar expressed gratitude for her time at ZEE5, where she has been part of the marketing team since 2022. She described her journey as one filled with “learning, experimentation, collaboration, and growth alongside some of the most passionate teams.”

Reflecting on her transition to ZEE Studios, she added, “As I begin this next chapter within the ZEE family, I’m thrilled to dive deeper into the world of movie marketing – crafting campaigns that celebrate cinema, connect with audiences, and bring powerful stories to life on the big screen.”

With a career spanning leading media and consumer brands, Kakar has previously worked with Mid-day, Hindustan Times, and Marico. Her move to ZEE Studios marks her growing focus on entertainment marketing, as she takes charge of building impactful campaigns that strengthen the studio’s connection with moviegoers and the larger creative community.