Kannauj-based luxury perfume brand Zighrana has tied up with Taj Group of Hotels’ lifestyle brand, Khazana, for its range of traditional attar (local fragrances) and Eau de perfumes, according to a statement.

The alliance is a celebration of the One District One Product (ODOP) initiative in Uttar Pradesh and the coveted Geographical Indication (GI) tag of Kannauj, where the art of attar-making thrives, Zighrana said in the statement, according to a PTI report.

Under its collaboration with Taj Khazana, Zighrana will showcase the brand’s portfolio in multiple cities, including New Delhi, Mumbai and Hyderabad, in the form of an exhibition.

Its range of perfumes is also available on leading online retailer amazon.in and other offline and online stores in the country.