Wardwizard Innovations & Mobility Ltd., a prominent Indian electric vehicle manufacturer renowned for its brand ‘Joy e-bike,’ has added  Indian another chapter to its sports collaboration legacy by partnering for the India Tour of Ireland 2023.

As the nation prepares to celebrate Independence Day today, Joy e-bike announced its association as the ‘Title Sponsor’ for the cricket series.

This exciting partnership will see the tournament being recognized as the ‘Joy e-bike Cup,’ perfectly encapsulating the merger of athletic excellence and sustainable innovation, the EV company said.

The grand announcement was made as Joy e-bike revealed its newest ‘Made in India’ product, ‘Mihos,’ an electric two-wheeler, which will be showcased at the picturesque Malahide Cricket Club Ground in Dublin, Ireland.

As per a press release, Joy e-bike had previously supported the India tour of Ireland 2022 as the ‘Powered By Partner’.

The brand’s association with cricket goes beyond international boundaries, as it had also become the official EV partner for the Chennai Super Kings in the 2021 edition of the Indian Premier League (IPL).

Tarun Sharma, President of Marketing and Branding at Wardwizard Innovations & Mobility Ltd., said in a statement, “Cricket holds a special place in the heart of India, connecting diverse communities through its unifying spirit. Joy e-bike resonates with this ethos as we strive to weave sustainability into the fabric of mobility.”

Andrew May, Chief Financial Officer of Cricket Ireland, added, “We are thrilled to join hands with Joy e-bike, a leading force in sustainable EV solutions. This partnership represents a convergence of innovation and environmental consciousness, echoing the essence of cricket’s unifying power.

“As we welcome both Indian and Irish cricket teams for this captivating series, we are equally thrilled to welcome Joy e-bike, a partner that shares our values and aspirations. This collaboration represents not just a union, but a shared vision of a cleaner, more innovative future.”

The upcoming T20 series, featuring three matches,  will have Jasprit Bumrah leading the Indian team as the captain, and Paul Stirling guiding the Ireland cricket team. Cricket enthusiasts can catch the live action on the JioCinema app and Sports18 Channel.