Warner Bros. Discovery continues to outline its top executive ranks ahead of its expected merger.
On Friday, the company said that Jon Steinlauf will oversee advertising sales for the combined company.
Steinlauf will report to Bruce Campbell, future chief revenue and strategy officer for Warner Bros. Discovery.
According to The Hollywood Reporter, Steinlauf is also a Discovery veteran, where he led ad sales for the company since 2018 when it acquired Scripps Networks. Before joining Discovery in that deal, Steinlauf was the president of ad sales for Scripps Networks.
Prior to Discovery, he also worked as VP of ad sales at Turner’s TBS and TNT for most of the 1990s. He will oversee those networks, as well as the rest of the combined WB Discovery ad portfolio, once the merger is completed.
Commenting on the onboarding, Steinlauf said, “Warner Bros. Discovery will offer advertisers the most complementary portfolio of brands – spanning news, sports, entertainment, scripted, unscripted, and family-focused programming. Together, we will introduce unparalleled ad-supported streaming opportunities to our clients. I’ve spent the last 30 years of my career at Turner, Scripps, and Discovery and have the utmost respect for the Warner brands. It is incredible to me that everything will come full circle at Warner Bros. Discovery.”
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