Govt. not considering rules for use of AI in filmmaking: Murugan 
DTH revenue slide to ease to 3–4% this fiscal year: Report 
At Agenda Aaj Tak, Aamir, Jaideep Ahlawat dwell on acting, Dharam 
JioHotstar to invest $444mn over 5 years in South Indian content 
Standing firm, TRAI rejects DoT views on satcom spectrum fee 
Diljit Dosanjh wraps shoot for untitled Imtiaz Ali film 
‘Bhabiji Ghar Par Hai 2.0’ to return with comedy, chaos, a supernatural twist 
BBC names Bérangère Michel as new Group CFO 
‘Border 2’ teaser to be unveiled on Vijay Diwas 
CNN-News18 Rahul Shivshankar takes editorial charge 
‘Pushpa 2: The Rule’ is all set for its much-anticipated World Television Premiere on April 13 and 14, 2025.
The film will be broadcast across South India’s leading entertainment channels — Star Maa, Colors Kannada, Asianet, and Star Vijay — reaching millions of viewers in a landmark multi-lingual rollout, The Business Standard reported.
The excitement around the premiere has been matched by an extraordinary sponsorship line-up, as JioStar Network successfully brought onboard 28 top brands across industries. Among the national giants partnering for the event are P&G, Tata Commercial Vehicles, Crompton Greaves, Britannia, Airtel, Zydus, Symphony, Pidilite, Mondelez (Cadbury India), LG Hing, Hindustan Unilever (HUL), Reckitt Benckiser, Matrimony, Tata Neu, Pepsi, OTTO, Inbisco, Eyetex, Ultratech, and Berger Paints. Their association underscores the massive attention and marketing potential tied to the television release of the film.
Adding to the strength of this partnership, several regional powerhouses have also joined the sponsorship roster. Brands such as Vasanth & Co, Pittappillil, Meralda Jewels, Prithvi, Swastik Spices, Regal Jewellers, Josco Jewellers, and Kaleesuwary will help further amplify the premiere’s reach across South India’s diverse markets.
