JioHotstar had announced the appointment of Nidhi Maheshwari as its Senior Brand Manager Brand Marketing Strategy.
Maheshwari, who has an extensive background in brand marketing, took to LinkedIn to announce her new role, expressing excitement about joining JioHotstar under the JioStar umbrella.
“I’m happy to share that I’m starting a new position as Senior Brand Manager – Brand Marketing Strategy at JioHotstar! Excited for the journey ahead,” Maheshwari posted on LinkedIn.
Maheshwari brings a wealth of experience from the FMCG and entertainment industries, having previously held leadership roles at Disney+ Hotstar, Lionsgate, Parle Agro, and Hindustan Unilever. With expertise in brand strategy, content marketing, consumer engagement, and digital growth, she has been instrumental in shaping brand narratives for some of the biggest names in the industry.
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