Actor-Producer Jackky Bhagnani officially launched his second business venture on Children’s Day: ‘Jjust Kids’. ‘Jjust Kids’ is a child focussed brand which will engage with the audience through music and events on a digital platform. It’s been positioned as an entertainment bundle for children aged 0 to 6, allowing them to discover their favorite rhymes, lullabies, songs, melodies, and stories in a fun way.

The objective of the brand is to amuse and educate families by making globally relevant school experiences joyful. The videos created, curated, and designed by ‘Jjust Kids’ offer prosocial life skills in addition to assisting toddlers in learning the alphabet, numbers, animal sounds, colors, and other concepts, giving parents the chance to interact with their kids while they watch.

The platform’s concept is rooted in research findings that prove that music ignites and boosts many areas of childhood development. Early exposure to music helps children to speak more clearly, develop a larger vocabulary and strengthen emotional and social skills. Jjust Kids aims to be the destination for kids for the age group of 0-6 years where they can habitually explore rhymes, lullabies, songs, and stories.

The platform’s concept is rooted in research findings that prove that music ignites and boosts many areas of childhood development. Early exposure to music helps children to speak more clearly, develop a larger vocabulary and strengthen emotional and social skills. Jjust Kids aims to be the destination for kids for the age group of 0-6 years where they can habitually explore rhymes, lullabies, songs, and stories.

Speaking on the launch of Jjust Kids, Jackky Bhagnani, (CEO/Founder), Jjust Kids a division of Jjust Music shared, “Children today are exposed to a lot of digital content but how much of it is truly aiding development? – that was a question that Jjust Kids was conceptualized to solve, and I’m happy it’s arrived with a convincing, entertaining answer! We know music can create pathways in the brain that improve a child’s cognitive functioning – Jjust Kids is a focused effort to help our young Indians learn, explore, create, and be entertained. And what better a day than Children’s Day to kickstart this exciting journey!”