ZEE Network, a titan in Indian entertainment, has unveiled its latest campaign, ‘Dilfluencers’, starring Bollywood veteran Jackie Shroff. The initiative highlights the emotional resonance of ZEE’s iconic characters, positioning them as more than entertainers — daily companions influencing millions of lives across India, The Economic Times reported.

Celebrating over six decades of captivating storytelling, ZEE remains a household favorite, delivering relatable and empowering narratives. The Dilfluencers campaign honours this legacy, emphasizing how ZEE’s TV characters go beyond traditional influencers, fostering deep-rooted trust and relatability with their audiences.

The campaign film, featuring Jackie Shroff, humorously contrasts fleeting social media influence with the enduring impact of ZEE’s characters.

Anchored in the tagline #SachTohYehiHai, it reflects ZEE’s evolution as a cultural force since its inception in 1992, producing over 5 lakh episodes and 3 lakh+ hours of content.