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Meta-owned photo-sharing platform Instagram has announced that it is testing a new feature that will make it easier for users to discover and support social causes directly through hashtags.
The company said it is testing a new feature to help people discover social movements happening in the world and on Instagram, as well as ways to take action.
“We are rolling this out first to a handful of hashtags that are focused on popular and long-standing movements on Instagram and in the world, like #BlackLivesMatter, #womensrights and #climatecrisis,” the company said in a blogpost.
“We are making it easier to raise awareness of these causes by sharing the hashtag page via DM or creating a fundraiser,” it added.
With this new feature, users will be able to support, fundraise and spread the word about the social causes centred directly through hashtags, IANS reported.
