Instagram, which is owned by Meta, launched new features in India yesterday, including Instagram Gifts and new editing updates for Reels, to help creators unleash their creativity and earn more money from their Reels content.

The new Instagram features were unveiled at a product education workshop in the company’s Mumbai office.

“Every day, teens and creators use Instagram to tell their stories in new and exciting ways. This occurs on Reels as well as other surfaces such as Feed, Stories, and DMs. We wanted to highlight these diverse use cases to inspire creativity, as well as some new features that will help them build an engaged community,” said Paras Sharma, Director of Content and Community Partnerships at Facebook India (Meta).

With Instagram Gifts, creators can receive gifts from fans who purchase them directly within the Instagram app using Stars.

“Viewers can purchase stars and use them to send you gifts on Instagram. Instagram will then provide you with a revenue share from your Reels that received gifts on a monthly basis equal to $.01 for every star received from fans,” said Instagram.

Gifts will be rolling out in India in the next few weeks.

Moreover, the company has introduced new updates to its Reels editor globally, which will come in the next few weeks. The update includes features like Split, Speed, and Replace.