Insta tightens teen content rules ahead of US Congress hearing
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2 years ago 06:19:07am Television

Insta tightens teen content rules ahead of US Congress hearing

New Delhi, 14-December-2022, By IBW Team

Instagram launches new sharing features

Instagram said on Tuesday it would be stricter about the types of content it recommends to teens in the photo-sharing app and will nudge them toward different areas if they dwell on one topic for a long time.

In a blog post, the social media service announced a slew of changes for teen users. Instagram head Adam Mosseri, who wrote the blog, is due to testify in a Congressional hearing on Wednesday about protecting kids online.

“We’ll be taking a stricter approach to what we recommend to teens on the app, we’ll stop people from tagging or mentioning teens that don’t follow them, we’ll be nudging teens towards different topics if they’ve been dwelling on one topic for a long time and we’re launching the Take a Break feature in the US, UK, Ireland, Canada, Australia and New Zealand, which we previously announced,” Mosseri

Instagram and its parent company Meta Platforms Inc., formerly Facebook, have been under scrutiny over ways their services could cause issues around the mental health, body image and online safety of younger users globally.

Mosseri said that starting January, teen Instagram users would be able to bulk delete their content and previous likes and comments.

He said Instagram was exploring controls to limit potentially harmful or sensitive material suggested to teens through its search function, hashtags, short-form video Reels and its ‘Suggested Accounts’ feature, as well as on its curated ‘Explore’ page.

insta

“We’ll also be launching our first tools for parents and guardians early next year to help them get more involved in their teen’s experiences on Instagram. Parents and guardians will be able to see how much time their teens spend on Instagram and set time limits. And we’ll have a new educational hub for parents and guardians.

“We’re also developing a new educational hub for parents and guardians that will include additional resources, like product tutorials and tips from experts, to help them discuss social media use with their teens,” Instagram head wrote.

The blog also said that on Tuesday, Instagram was launching its ‘Take a Break’ feature in the United States, United Kingdom, Canada and Australia, which reminds people to take a brief pause from the app after using it for a certain amount of time.

“It’s important to me that people feel good about the time they spend on Instagram, so today we’re launching ‘Take A Break’ to empower people to make informed decisions about how they’re spending their time. If someone has been scrolling for a certain amount of time, we’ll ask them to take a break from Instagram and suggest that they set reminders to take more breaks in the future,” Mosseri said.

Insta will show them expert-backed tips to help them reflect and reset.

“To make sure that teens are aware of this feature, we’ll show them notifications suggesting they turn these reminders on. We’re encouraged to see that teens are using Take A Break. Early test results show that once teens set the reminders, more than 90 percent of them keep them on. We’re launching this feature in the US, UK, Ireland, Canada, New Zealand and Australia today, and we’ll bring it to everyone by early next year,” he said.

The blog post also quoted UK Safer Internet Centre’s Boris Radanović as saying, “We welcome Instagram’s new Take A Break feature, which we hope will be a meaningful way to encourage healthy social media use, particularly among younger users. Whilst taking regular breaks from screens has been challenging recently, it has been good advice for many years, and initiatives that encourage this are to be supported. We will continue to work with Instagram in this regard and hope that this represents a step in the right direction.”

According to a Reuters dispatch from New York on Tuesday, Insta’s latest move followed a Wall Street Journal report that said internal documents, leaked by former Facebook employee Frances Haugen, showed the company knew Instagram could have harmful mental health effects on teenage girls, for example on their views of body image.

Facebook has said the leaked documents have been used to paint a false picture of the company’s work.

Last month, a bipartisan coalition of U.S. state attorneys general said it had opened a probe into Facebook for promoting Instagram to children despite potential harms.


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