Social media platform Instagram has launched a new feature, private story likes, which will let users like somebody’s Insta story without sending them a DM.

Previously, responses sent to someone on a story, whether an emoji or a full-on message, showed up as a response in their DM inbox.

With this new feature, users can show appreciation for a story without clogging up the other person’s DMs, ANI reported from Washington.

Instagram head Adam Mosseri said in a video, “So now, as you go through Stories, between sending a message and that little paper airplane, there will be a heart icon. And if you tap on it, it’ll send the author of that story a ‘like’, and that will show up in the viewer sheet, not in your DM thread with them.”

“The idea here is to make sure that people can express more support for each other, but also clean up DMs a little bit,” Mosseri added.