Hindi News channel India TV has expanded its global footprint by launching itself on E Life- UAE’s content platform from Etisalat.

With this, the channel is now available on eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite, and Asiana Premium both on IPTV + OTT platforms (IPTV and Switch TV).

India TV is looking to expand its international and digital footprint and this launch in the UAE, is a natural step in that direction.

The channel is already available in North America and will be soon launching across major other markets with significant diaspora audiences, to keep them connected with news from back home. The channel is looking to innovate with local content and launch major shows across local time zones to create better affinity for the brand, the channel said in a statement.

People of the Indian diaspora living in the UAE can watch India TV round-the-clock for news coverage on India and the rest of the world, by connecting through eLife.

India TV has shows like ‘Aap Ki Adalat’ (on weekends) and ‘Aaj Ki Baat’ (on weekdays) hosted by Rajat Sharma, Chairman, and Editor-in-Chief of India TV.

Ritu Dhawan, Managing Director, of India TV, said, “India TV aims to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism and establishing India TV as the best and most trusted place for news. Making India TV available in the UAE is one more step towards our goal.”

India Tv has appointed NKN Media FZC as its exclusive Ad Sales and Distribution partner in the region. NKN Media will solicit brand partnerships and offer advertising solutions.

eLife TV offers a wide variety of services & offerings including 590 + TV channels through premium TV packages from all major TV providers from around the globe. They also have Video-on-Demand and Subscription VOD with over 10,000 hours of content, content from major Hollywood Studios, Bollywood, and the latest Arabic productions.