India Today Group expands its reach with launch of ‘Chhattisgarh Tak’

India Today Group, a leading media conglomerate, has announced the launch of its newest digital-first channel, Chhattisgarh Tak.

The channel aims to bolster its online presence and provide comprehensive news coverage of the state through its YouTube channel (Youtube/ChhattisgarhTakOfficial) and dedicated website, www.chhattisgarhtak.in.

The inauguration ceremony was graced by the esteemed presence of Chhattisgarh’s Chief Minister, Bhupesh Bhagel.

Chhattisgarh Tak is set to offer a diverse range of regional websites, comprising YouTube channels and websites, catering specifically to Chhattisgarh.

The YouTube channel will feature an array of videos and shorts, while the website will provide an extensive collection of news articles, videos, and web stories.

Milind Khandekar, Managing Editor of Tak Channels, expressed the underlying motive behind the launch, stating, “Our aim is to provide focused and unbiased news reporting, covering not only local news but also hyper-local news from Chhattisgarh. Chhattisgarh Tak seeks to meet the growing demand for reliable and up-to-date news content in the digital space.”

Vivek Gaur, CEO, Tak channels and The Lallantop, India Today Group, said, “We had more than 347 million page views and 1.7 billion video views on YouTube in the last quarter alone. With the launch of the YouTube channel of Chhattisgarh Tak and our own destination platform, www.chhattisgarhtak.in, we will further strengthen our portfolio.” He further adds, “Our aim is to keep our viewers and readers informed about the latest happenings in the region. The launch of the Chhattisgarh Tak is a part of our effort to connect with more people and reinforce the trust of the viewers who have supported us on this journey”.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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India Today Group expands its reach with launch of ‘Chhattisgarh Tak’

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