The India Today Group now available to viewers in the United Arab Emirates (UAE).

India Today and Aaj Tak channel exclusive feeds are now accessible on Etisalat (#AAJ TAK – 560, #India Today – 554) and DU platforms (#AAJ TAK – 84, #India Today – 76).

NKN Media FZC has been designated as the official sales partner for the India Today Group’s two major news channels, which have dominated the country’s television industry for nearly three decades.

NKN Media FZC, the UAE’s leading sales and marketing brand, will whet the appetite of advertisers and brands looking for opportunities to reach out to the Indian Diaspora in the UAE.

Speaking about the partnership, Dinesh Bhatia, Group CEO, of India Today Group, said “The UAE region has a large diaspora of viewers with high interest in Indian news content. This offers a huge opportunity for India’s prestigious news network to bring timely and accurate news directly to these viewers. Besides, NKN will further bring us closer to advertisers and trade partners wanting to leverage the presence and following of India’s leading news brand.”

Abdul Majid Khan, CEO & Managing Director, of NKN Media, said, “I am delighted to join hands with India Today Group which is the most prestigious and one of the largest media groups of India, to lead their brand presence in the UAE. I believe this will add immense value to our portfolio of channels and propositions for the region. The addition is evident to our strategic vision and objective of leading by enhancing our services to the growing market needs and demands and directing communications towards the specific Indian diaspora”.