hoichoi, a leading on-demand Bengali content streaming platform, and Dolby Laboratories, Inc., delivering breakthrough audio and visual experiences to billions of consumers worldwide, have come together to deliver an enhanced audio experience for viewers in Dolby Atmos.

hoichoi announced Tuesday that noted director Srijit Mukherji’s much-awaited series ‘Feludar Goyendagiri’, starring Tota Roy Choudhury and Anirban Chakrabarti in leading roles, will stream in Dolby Atmos to compatible mobile and living room devices.

Over the last year, content consumption behaviour has witnessed a drastic change. There is a significant rise in demand for enhanced audio-visual experiences for content consumption, the streamer said in a statement.

Elaborating on the launch, Soumya Mukherjee, COO, hoichoi, said, “hoichoi gives its users the convenience to watch and enjoy non-stop and quality Bengali content anytime anywhere. We are extremely proud to partner with Dolby. By streaming hoichoi’s content in the immersive sound of Dolby Atmos, we will be able to provide a premium entertainment experience to our viewers regardless of the screen size”

Quite a few other OTT platforms, like Netflix, Prime Video, VOOT, Apple TV+ and Disney+Hotstar, offer the Dolby Atmos experience in India. But the immersive experience is available on select shows of the streamers and the consumer also needs compatible devices to derive the full enjoyment, along with a subscription to 4K and HDR package – if they are on offer.

“Indian consumers recognize that high-quality sound and visual experiences have a huge impact and make viewing more exciting. At Dolby, it is our constant endeavor to elevate the impact of our users’ entertainment by providing them with a breathtaking experience. With hoichoi now streaming in Dolby Atmos, we will cater to the viewers of Bengali regional content globally and provide them a truly remarkable entertainment experience with moving audio on the go or in their living room”, said Sameer Seth, Director Marketing, India, Dolby Laboratories.

Srijit Mukherjee, Director of ‘Feludar Goyendagiri’, said, “As a filmmaker, one of your aims is to strike a connection with the viewer – to entertain them and take them deeper into your story. The multidimensional soundscape of Dolby Atmos® allows us filmmakers to fulfill this aim by delivering entertainment that makes the viewers feel like they are inside the story. I am thrilled that viewers will enjoy ‘Feludar Goyendagiri’ in the immersive soundscape of Dolby Atmos.”

Apart from ‘’Feludar Goyendagiri’, hoichoi will also stream ‘Mandaar’, ‘Rudrabinar Obhishaap’ and ‘Mahabharat Murders’ in Dolby Atmos.

hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of movies, 100+ Original series, films, shorts and docu-series. It aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots.

In recent times, the platform has also done co-productions featuring some top Bangladeshi and Indian stars.