One of India’s leading short video apps, Hipi, has launched a new initiative #LearningWithHipi with a vision to educate while entertaining.

With this initiative, Hipi aims to make learning a fun activity for the Indian youth and will be introducing several learning series going forward. Each such learning series will contain entertaining short video episodes that impart knowledge in a specific area or domain, the video app company said in a press release Thursday.

The first series in this venture is to make English learning a source of fun for users. It seamlessly bridges the gap between entertainment and education by imparting various aspects of the language in an easy and enjoyable manner.

The series consists of binge-worthy episodes featuring a funny and street-smart superhero named Lucky Singh. He is a man on a mission to guard the queen’s language, English. And he does so in his tongue-in-cheek style, sprinkled with oodles of humour.

The English knowledge imparted in the series is in line with the guidelines of the IELTS examination, a prerequisite test to be passed in order to migrate abroad. The episodes are designed in a way that the learner learns a different aspect of the English language in every entertaining episode, the company claimed.

Concepts such as pronunciation, grammar, spellings and synonyms are some of the topics that are covered over the course of the series.

“Unlike conventional learning materials, these videos make learning a fun and memorable experience by providing knowledge capsules in a storytelling format. This enables the learner to grasp the concepts quickly and helps them to apply these learnings in everyday conversations,” said GBS Bindra, Chief Business Officer of Hipi.

He added, “#LearningWithHipi will set a new benchmark on how education can be effectively fused with entertainment.”

Hipi is a short-form video destination that inspires creativity and passion. The platform claims to empower brands and merchants to harness the power of storytelling and product discovery in an industry-changing, retail marketing environment.