Very few Indian brands figured in the list of world’s most valuable brands even as Amazon and Apple were top of the pops, though Chinese brands were seen rising up the leaders list and were more valuable than Europe’s top brands, according to a global ranking by Kantar’s BrandZ.
Amazon, founded in 1994 by Jeff Bezos, remained the world’s most valuable brand with an estimated value of $684 billion, followed by Apple, founded in 1976, at $612 billion and Google at $458 billion, Kantar said, according to a Reuters dispatch from London.
The Indian brands that figured in the Top 100 list included HDFC Bank, LIC and TCS.
Streamer Netflix figured at 24th spot, while media company Disney was placed at 33rd.
Tencent, China’s biggest social media and video games company, was the People’s Republic’s top brand, in fifth place, while Alibaba was in seventh place.
“Chinese brands are steadily and slowly progressing, and have made significant headway as more companies leverage their own technological developments and demonstrate their abilities to align with the major trends shaping China and the global market,” Reuters quoted Graham Staplehurst, global strategy director at Kantar BrandZ, as saying.
Five brands more than doubled their value, led by Chinese e-commerce giants Pinduoduo and Meituan, China’s top liquor maker Moutai, China’s TikTok and America’s Tesla.
|2021 Rank||Brand||Value $Billion||% Change 2021 vs. 2020|
Tesla, founded in 2003, was the fastest growing brand and became the most valuable car brand, growing its value by 275 percent year-on-year to $42.6 billion, Kantar said.
Top Chinese brands consolidated their lead over top European brands: China accounted for 14 percent of the top 100 brands, up from 11 percent a decade ago, while European brands accounted for 8 percent, down from 20 percent a decade ago, Kantar said.
The top European brand was France’s Louis Vuitton in 21st place, followed by Germany’s SAP software group in 26th place. The only British brand on the list was Vodafone in 60th place.
U.S. brands were dominant: American brands grew fastest over the past year and American brands accounted for 74 percent of the top 100, Kantar said.
The world’s top 100 brands were worth a combined $7.1 trillion, Kantar said.