Havas Worldwide India (creative) has appointed Arthi Basak as executive vice president and planning head, and West and Esha Datta and Sougata Kundu have been roped in as vice president, client servicing.

While Basak and Datta will be part of the Havas Mumbai office, Kundu will work out of Havas Gurgaon, Financial Express reported.

Basak is a strategic brand expert with 20 years of experience delivering marketing and communication solutions. She has conceived and created consumer-centric creative assets and campaigns with integrated brand solutions and omnichannel rollout for brands such as Mahindra XUV, Nivea, Oreo, Blue Star, Taneira, Whisper, Pantene, and Head & Shoulder.

Datta is an advertising professional with over 14 years of experience across categories such as electronics, retail, FMCG beauty, and non-beauty. Some of the biggest brands she has managed over this period are GSK, Dell, P&G, Wipro, Ferrero India, ITC, Sony, and Panasonic.

In a career spanning over 16 years, Kundu has managed a diverse set of clients across FMCG, telecom, automobiles, food retail, footwear, aviation, DTH, liquor, BFSI, sports, and entertainment, tourism, and HA. Some of the most prominent brands he has worked on include Airtel, Dominos, Maruti, and Hero Honda.

Manas Lahiri, managing director, Havas Worldwide India (Creative), said, “Havas Worldwide is currently at a very interesting growth stage with a client roster of well-established traditional as well as many new-age brands.”