Warner Bros. Discovery has appointed Harshit Sahni as Senior Director – Cluster Revenue Head for Factual & Lifestyle, Eurosport, and International Business – South Asia, marking a significant leadership transition within the company. With over two decades of expertise in media, advertising, and revenue strategy, Sahni is set to drive innovation and growth in South Asia’s evolving media landscape.

Sahni has already been a key player at Warner Bros. Discovery, having served as Cluster Revenue Head since September 2024. His elevation comes at a crucial time when advertising models are evolving, and digital transformation is reshaping content monetization. In his expanded role, Sahni will focus on driving ad revenue, enhancing strategic partnerships, and capitalizing on emerging market opportunities in South Asia.

His experience extends beyond India, having successfully launched ad-sales operations in Bangladesh, Sri Lanka, and the Maldives. He has played a pivotal role in securing 80 percent market share in key partnerships, demonstrating his ability to forge high-value collaborations and implement innovative sales models.Before joining

Warner Bros. Discovery, Sahni held leadership roles at Discovery Inc., Sony Pictures Networks, and Star News, consistently delivering revenue growth and strategic market expansion. His ability to forecast industry trends, optimize advertising strategies, and craft integrated ad solutions has cemented his reputation as a game-changer in factual and lifestyle media.