GTPL Hathway Limited (GTPL), India’s leading digital cable TV and broadband service provider, has roped in Bollywood actor Boman Irani as its first-ever brand ambassador and unveiled an advertising campaign with a tagline ‘Connection Dil Se’.

The company has also associated with renowned Bollywood composer duo Sachin-Jigar for the theme song that captures the spirit with which GTPL celebrates its connection with its customers.

Commenting on the association with Irani, GTPL MD Anirudhsinh Jadeja said, “GTPL is proud to onboard vrsatile actor Mr. Boman Irani as its brand ambassador. Mr. Irani is a highly respectable Indian film actor, theatre and voice artist whose films are watched and enjoyed by a pan-India audience. Our new tagline ‘Connection Dil se’ is in line with the company’s ethos to connect and actively engage with all the key stakeholders. The campaign is being launched in TVC, print and radio mediums and will also take a digital route to engage across all geographies.”

According to Irani, “It is indeed an honour and a pleasure to be associated with GTPL, a prominent brand in broadband and cable TV. I have been a customer of cable services since the early 90s and a broadband subscriber for almost a decade. I have always appreciated the prompt service and the relationship that a cable operator enjoys with his customers.

“The tagline `Connection Dil Se’resonates with all the relationships that I have cherished over the years and I am sure GTPL enjoys the same `Connection’ with its customers. I wish Team GTPL the best in all their endeavours and look forward to being associated with the brand.”

GTPL Hathway Limited has claimed to be the No. 1 cable TV service provider in Gujarat with 67 per cent market share. The digital cable television services reached 800 plus towns across India, in the states of Gujarat, West Bengal, Maharashtra, Goa, Bihar, Uttar Pradesh, Assam, Tripura, Jharkhand, Telangana, Rajasthan, Andhra Pradesh & Tamil Nadu.

As on December 31, 2020, the company has seeded approximately 10.61 million STBs, and had approximately 7.35 million paying subscribers and 5,90,000 broadband subscribers with a home pass of about 3.80 million.