Video calling application Google Meet has recently added new video filters, effects, and augmented reality masks for personal calls on iOS and Android.

As per ANI, the features are available via the sparkle icon at the bottom right of the video feed during a call, which brings up a carousel of different effects which include color filters and animated AR face effects.

Most of the options are only available for personal Gmail accounts, while Workspace, which users have to keep things more professional with a limited selection of blurring and virtual background options.

The new video effects are the latest example of Meet’s shift from targeting enterprise and business users, to targeting the consumers more generally after Google released Meet free to personal Google accounts last year.

The filters are very similar to what is already available for Google’s consumer-focused Duo video chat service, and the company is also planning to replace Duo with Meet.

The tech giant also made some small changes to its Google Meet app in June.