Google has announced a startup school India aimed at enabling 10,000 startups in tier 2 and tier 3 cities to understand the dynamics of entrepreneurship

The nine-week program delivered virtually, will feature fireside chats between Google leaders and trailblazing collaborators from across the startup ecosystem spanning fintech, D2C, B2B, and B2C e-commerce, language, and social media & networking, job search, and many more.

With close to 70,000 startups, India is the third-largest birthing ground for startups in the world. And as more Indian founders lead their companies successfully to IPOs or unicorn status, it has set off a virtuous cycle wherein their success has ignited aspirations among youths across the length and breadth of the country, The Hindu reported.

“90% of all startups fail within the first five years of their journey – mostly for the same key reasons – unmanaged cash burn, flawed demand assessment, ineffective feedback loops, or lack of leadership. Over the last twenty years, and especially in the last decade, Indian entrepreneurs have garnered a wealth of institutional knowledge, through which they’ve made the entrepreneurial journey a less lonely one for future founders. A defining tradition of the community has been knowledge sharing, which helps the whole community learn faster, avoid known pitfalls and borrow useful growth hacks.” Google said in a blogpost