American tech giant Google has announced a global roll-out of My Ad Center on search, YouTube, and discover sections to strengthen how users control their ad experiences and help businesses thrive in a privacy-first environment.

As per Google, users around the world will have the choice to see more of the brands and topics they like and less of the ones they don’t — either directly from the ads or the center.

Users can choose to block sensitive ads, and learn more about the information used to personalize their ad experience and control it based on preferences.

Further, users will also have the ability to turn off ads personalization completely from easy-to-find controls on My Ad Center.

The option to turn off personalized ads in My Ad Center applies to ads users see on and off Google, and will automatically apply on any device where they are signed in to their Google account, an official statement stated.

The key new features of My Ads Center include more controls for activities used to personalize ads.

My Ad Center expands Google’s privacy controls to allow users more direct control over which data sources, specifically web and app activity, and YouTube history, are used to personalize their ads across Google Search, YouTube, and discover.