In a heartwarming initiative to support the unsung heroes battling the sweltering heat while ensuring smooth traffic flow, Glucon D and MY FM have launched the ‘Thakaan Gone, Energy On’ campaign in Ahmedabad.

Presented by Glucon D and powered by 94.3 MY FM, with the backing of the Ahmedabad Traffic Police, this initiative aims to provide much-needed refreshment, hydration, and energy to the dedicated on-duty traffic policemen.

Amidst soaring temperatures, the initiative kicked off with a ceremonial inauguration at the Police Commissioner’s office in Ahmedabad.

The event was graced by esteemed dignitaries including Police Commissioner Gyanendra Singh Malik, JCP Traffic Ahmedabad Narendra Chaudhary, and DCP Traffic Shafin Hasan, alongside the entire team of MY FM.

Spanning 15 days, the initiative reached millions of people, offering a refreshing glass of Glucon D to 20,000 Ahmedabad residents and 3,000 traffic policemen every afternoon across 60 major crossroads. The campaign also garnered a cumulative reach of over 5 million people through social media video grabs.

One of the highlights of the activity occurred when the GLUCON D branded truck visited thousands of on-duty traffic enforcers stationed around the Narendra Modi Cricket Stadium during the IPL playoffs last month. Glucon D seized the opportunity to extend its support to these dedicated officers, ensuring they remained energized and hydrated throughout their duty hours.

The core concept revolved around serving chilled glasses of Glucon D to on-duty traffic police personnel and commuting Ahmedabad residents, offering instant energy and hydration to combat the scorching heat.

Through ‘Thakaan Gone, Energy On,’ Glucon D not only provided physical refreshment but also boosted morale and recognized the tireless efforts of those who keep Ahmedabad moving safely.