JetSynthesys’ Global Music Junction (GMJ) has signed an exclusive three-year partnership with renowned Rajasthani folk artist Mame Khan. The collaboration is aimed at bringing the vibrancy of Indian folk traditions to wider audiences through a mix of digital content, global performances, and strategic brand tie-ups.

According to a report by The Economic Times, the partnership will be supported by Hariprem Films (HPF) and is positioned as a high-impact cultural initiative that blends music, storytelling, and modern distribution platforms. The deal will see Mame Khan work closely with GMJ on a series of creative and commercial projects that showcase the roots of Indian music while tapping into its contemporary appeal.

Khan, celebrated for his powerful voice and performances that have graced international festivals and Bollywood scores alike, is expected to feature in original content series, digital-first campaigns, and live concert experiences. GMJ, known for working at the intersection of music, technology, and entertainment, plans to use its platform to elevate folk genres that have long lived on the fringes of mainstream music circuits.

“Folk music is a timeless expression of our cultural identity, and with this partnership, we aim to give it the platform and polish it truly deserves,” the company said in a statement. The collaboration is not just about music releases but about curating meaningful content and partnerships that place India’s folk heritage in a modern, global context.

Mame Khan has often spoken about the importance of preserving traditional art forms while embracing change. This deal gives him both the freedom and reach to do just that — through high-quality content, cross-cultural musical collaborations, and curated performances that bridge Indian roots with international tastes.

The partnership marks yet another effort by JetSynthesys and its music arm GMJ to strengthen India’s presence in the global music industry, while continuing to support homegrown talent and culturally rich genres.