Veteran media industry executive Gaurav Kanwal has moved to Zee5 as Chief Revenue Officer (CRO) Digital and Small & Medium Businesses (SMB), South Asia after a 2.5-year stint as the EVP – Ad Sales of Disney + Hotstar.

The news was shared by Gaurav on his LinkedIn profile, where he shared the position of CRO – Digital & SMB, South Asia in Zee5.

In Disney + Hotstar as the Head of New Business, Kanwal was responsible for identifying new avenues to drive the ad revenue growth of the platform, which includes new routes to market, expansion of advertiser base, ad formats, and technology infrastructure.

He was also responsible for creating a scalable engine with tech, product, and people to compete in the changing advertising landscape which identifies the right solutions for different verticals from branding-based ads to performance-oriented advertising and creates the right approach to address the client needs.

Before joining Disney + Hotstar, Kanwal was Head – SMB & Channel Sales, South Asia at Adobe for 7+ years. He also spent 4+ years at Symantec Corporation first as Senior Consumer Marketing Specialist – India and then as Country Sales Manager – India & SAARC, Consumer Products & Solutions.