FUJIFILM India, a leading imaging technology company, has announced the appointment of film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for their INSTAX business in India.

This announcement marks the company’s 25th anniversary of introducing Fujifilm to India in 2012 with its range of Analogue Instant Cameras, Hybrid Instant Cameras, Smartphone Printers, and the innovative INSTAX Pal digital camera, UNI reported from Mumbai.

The company has seen significant growth, expanding its retail footprint from 1,500 to 2,500 stores and achieving an annual growth rate exceeding 50 percent.

Kriti Sanon expressed her excitement about the collaboration, stating, “I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones.”

Kartik Aaryan also shared his enthusiasm, saying, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoots and vacations.”

INSTAX offers a range of cutting-edge products that blend innovation with nostalgia, from analog instant cameras to hybrid models like the Mini Evo, which feature versatile film and filter effects for enhanced creativity.

FUJIFILM India’s Managing Director, Koji Wada, expressed his delight in welcoming the new ambassadors. “Their energy and enthusiasm perfectly align with our Group Philosophy of ‘Giving Our World More Smiles.’ As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories.”

Fujifilm’s recent group purpose, “Giving Our World More Smiles,” is exemplified by this collaboration with Kriti Sanon and Kartik Aaryan, reflecting their commitment to spreading joy and creativity through their products.