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Meta-owned Facebook has launched its TikTok-rival short-video making app Facebook Reels for iOS and Android to more than 150 countries across the globe.
To help creators earn money from Facebook Reels, the company said it is expanding tests of overlay ads, starting with banner and sticker ads.
“New Facebook Reels features include Remix, sharing to Facebook Stories and more,” Meta said in a statement late on Tuesday.
“Watching video is half of the time spent on Facebook and Instagram, and Reels is our fastest-growing content format by far,” it added.
In an alternative to popular video-making app TikTok, Facebook in 2020 started testing its short video-making app Instagram Reels first in India, IANS reported from New Delhi.
Mets said that the ‘Reels Play’ bonus program, part of its $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.
The company is also building direct monetization options for Facebook Reels through ad revenue share and fan support.
By mid-March, these tests will expand to creators in nearly all countries where in-stream ads are available.
The users can find Facebook Reels in Feed, Groups, and Watch.
