Social media platform Facebook is creating a product team to work on the “metaverse”, a digital world where people can move between different devices and communicate in a virtual environment, CEO Mark Zuckerberg said on Monday, Reuters reported.

The team will be part of the company’s virtual reality organization, the group’s executive Andrew Bosworth said in a Facebook post.

CEO Mark Zuckerberg said in an interview last week, “You can think about the metaverse as an embodied internet, where instead of just viewing content – you are in it.”

Facebook, the world’s largest social network, has invested heavily in virtual reality and augmented reality, developing hardware such as its Oculus VR headsets and working on AR glasses and wristband technologies.

Zuckerberg has said he thinks it makes sense to invest deeply to shape what he bets will be the next big computing platform.

“I believe the metaverse will be the successor to the mobile internet, and creating this product group is the next step in our journey to help build it,” he said on his Monday Facebook post.