Excitel, a home internet startup, has introduced the ‘Southern OTT Pack’ for modern entertainment enthusiasts in key southern cities like Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, etc.

In response to the surging global demand for high-speed internet, coupled with diverse entertainment choices, this plan offers speeds up to 400 Mbps, 17 premium OTT platforms, and a variety of 300+ TV channels, including Aha, SunNXT, RAJ Digital TV, ETV, NammaFlix, in partnership with OTTplay, Excitel stated in a press release.

The affordable price starts at just INR 599/month for a 12-month subscription.

On the launch of this plan, Varun Pasricha, Excitel COO, commented; “We’ve been at the forefront of redefining home entertainment. Today, we are thrilled to present India’s first South Plan, tailored for the rich tapestry of languages and cultures in regions like Tamil Nadu, Andhra Pradesh, Karnataka, and more. In response to the evolving landscape of home broadband and cable TV, we’re putting an end to the era of restrictive DTH subscriptions and costly add-ons.”

Further, OTTplay‘s cutting-edge AI technology enhances the viewing experience by analysing user preferences and viewing history. This results in personalized, cross-platform content recommendations, transforming the way our users discover and enjoy entertainment, the media statement added.

Avinash Mudaliar, CEO and Co-founder of OTTplay, expressed his excitement about this partnership, saying, “This partnership is a watershed moment for Indian entertainment. With Excitel’s lightning-fast internet and OTTplay’s AI-powered recommendations, we’re creating a personalised content universe that redefines how viewers experience entertainment.”

Excitel is actively collaborating on an exciting initiative to introduce a comprehensive North Plan, aiming to broaden its services. This expansion goes beyond just incorporating OTT apps, as Excitel plans to include a variety of regional Northern Indian languages, the company said.