Excel Entertainment‘s upcoming film ‘Phone Bhoot’ has become the talk of the town.

The movie is a comedy of horrors and a crazy fun adventure that takes pop culture and film situations and turns them on its head to create a quirky world of ghosts and gags.

Starring Katrina Kaif, Siddhant Chaturvedi, and Ishaan Khattar, the film will be released in cinemas on November 4, 2022.

With the movie launch, the makers launched a miss call campaign, which highlighted a unique business idea started by the characters in the film – a ghost-capturing service.

The genre of the movie lends itself to the quirk and lighter aspects of the campaign.

It’s the story of two crazy, jobless horror film addicts, one ghost, and their bizarre business idea called Phone Bhoot.

‘Kya aap bhoot pret se pareshaan hai? Call Phonebhoot Now!’ – the tagline for the miss call campaign, along with hilarious parody commercials conceptualized by Excel Entertainment.

The commercials are directed by Pooja Shetty and Neil Pagedar and written by Puneet Chadha and Vishal Dayama who are managed by OML Entertainment.

Commenting on the campaign, Rhea Wagh, marketing lead, of Excel Entertainment said, “The idea was to come up with a digital campaign as bizarre as the world of the film while giving it a spin with parody commercials & the IVR campaign – the main hook resonating with the business venture the characters start in the film ‘kya aap bhoot pret se pareshaan hai? Call Phonebhoot now!’ This film is not a horror comedy – it’s a comedy of horrors! A crazy fun adventure that takes pop culture and film situations and turns them on their head to create a quirky world of ghosts and gags.”

The film is produced by Ritesh Sidhwani and Farhan Akhtar and written by Ravi Shankaran and Jasvinder Singh Bath. The film is directed by Gurmeet Singh.