In a special initiative to celebrate the auspicious occasion of Akshaya Tritiya, ET NOW Swadesh, India’s leading Hindi business news channel, has announced an exclusive programming event titled ‘Gold Mahakumbh’.

Scheduled to air on April 29 from 3:30 pm to 6:30 pm, the event aims to educate viewers on the various opportunities and strategies related to investing in gold and silver.

According to an official press release from ET NOW Swadesh, ‘Gold Mahakumbh’ will feature a series of expert-led segments designed to demystify gold investments for the audience. The special broadcast will bring together some of the most respected voices from the financial and jewellery sectors, offering insights into gold ETFs, mutual funds, hallmarking, digital gold, and safe practices in jewellery investments. Spearheading the initiative is Nikunj Dalmia, Editor-in-Chief, ET NOW and ET NOW Swadesh, supported by senior journalists Vishwamohan Kumar and Kavita Thapliyal.

The special coverage is divided into multiple detailed segments, each addressing a different facet of gold and silver investment. From simplifying gold mutual fund investments to decoding price trends, and from shopping smartly for hallmarked jewellery to understanding digital gold options, the programming promises comprehensive advice for viewers looking to make informed decisions.

Special sessions like ‘Golden Call’, ‘Sone Mein Ab Laakh Take Ki Baat’, ‘Golden Shopping’, ‘Sunehra Nivesh’, ‘Jewellery Kaarobaar Mein Chunautiyaan’, and ‘Silver Shopping’ will see participation from notable experts like Navneet Munot of HDFC AMC, Chirag Sheth of Metal Focus, Saiyam Mehra from GJC, and Vikram Dhawan from Nippon India Mutual Fund among many others.

With India’s cultural affinity for gold peaking around Akshaya Tritiya, ET NOW Swadesh’s ‘Gold Mahakumbh’ comes at a perfect time to guide buyers and investors alike. Reinforcing its commitment to enhancing financial literacy across Bharat, the channel’s sharp and insightful programming promises to offer viewers a timely, in-depth understanding of how to invest wisely during the festive season.