Soon after stitching technology partnerships with Pine Labs and Innoviti, tech company Enigmatic Smile has announced its first major distribution partner, NDTV.

“NDTV Convergence is one of India’s leading platforms for online news. With 200 million monthly unique viewers, NDTV is in a unique and powerful position to begin scaling card-linked offers in India with us,” said BishSmeir, CEO of Enigmatic Smile, in a statement.“The first mover advantage of this partnership with Enigmatic Smile cannot be underestimated,” said Nikunj Khanna, Senior Vice President – Strategic Alliance, NDTV Convergence.

“In Europe and America, card-linked offers are already the most preferred route for retailers who wish to reach their consumers. We are excited to partner with Enigmatic Smile in bringing this brand-new tech to our readers, via NDTV Big Bonus,” he added.

The way NDTV Big Bonus works is simple. All NDTV users can download NDTV Big Bonus, register an account and link any of their bank cards. The uniqueness of this product, according to a press release from Enigmatic Smile, is that NDTV Big Bonus currently supports all VISA, Mastercard and Rupay cards.

Users don’t have to think about which card they have to pay with to earn rewards. The tech company said more networks would be added soon.

Chandra Bhushan, Country Head of Enigmatic Smile India, added, “Enigmatic Smile is a PCI Level 1 QSA accessed Service Provider. This means that registering cards is bank-grade secure. Downloading the app is completely free, but when a card is registered, 69 INR is deducted as a verification fee.

“This process helps us to confirm the card is live and legitimate, in order to avoid fraudulent actors. At the same moment, 69 vINR is instantly re-credited to your NDTV Big Bonus ecosystem balance, so once you’ve redeemed the 69 vINR at any of our participating retailers, registration is essentially free.”

Attracting new customers, while engaging and retaining existing customers, is becoming increasingly complicated for retailers. Card-linked offers and Enigmatic Smile’s Single.id product simplifies everything across schemes, banks, wallets, payment methods and more, helping retailers reach their actual customers, instead of cards, the company claimed in the statement.

“We see completely frictionless rewards as something India is ready to get behind. Tech-savvy savers can simply sign up, link their payment cards once, and start collecting rewards and never miss out again. It couldn’t be easier,” said Khanna.