In a strategic move to strengthen its creative leadership, research-driven documentary studio Edstead has announced the appointment of Elvis Anthony as its new Chief Creative Officer & Creative Head. A long-time collaborator and foundational figure at Edstead, Elvis takes on the expanded role with a vision to steer the studio’s evolving content-first narrative into new and ambitious territory.

According to a press release by Edstead, Elvis will continue to head the production and delivery verticals, while now also leading the company’s overarching creative strategy. With a strong track record in shaping acclaimed projects like ‘The Future Schools’, ‘Great Indian Residential Schools’, ‘The Indian EdTech Story’, and ‘The Bharat Fintech Story’, Elvis’s influence has been central to establishing Edstead’s reputation for purpose-driven, insight-rich storytelling.

“Being part of Edstead’s journey has been deeply rewarding,” said Elvis Anthony in an official statement. “The studio is built on storytelling that drives impact, narratives that shift perspectives, and sparks conversations. To me, creativity is about meeting people where they are and resonating with them in powerful ways. I’m looking forward to this next chapter as we dive into new stories, bold ideas, and fresh possibilities.”

Shekhar Bhattacharjee, Founder of Edstead, lauded Elvis’s contribution to the company’s growth and cultural foundation. “Elvis has been our invaluable pillar at Edstead. His creative direction and leadership have helped shape our identity as a content-first brand. With this new role, we are confident he will lead Edstead into an exciting new era of growth and innovation.”

Elvis Anthony’s career spans a diverse mix of media and storytelling platforms. He has previously held key creative positions across leading content outfits, including DishTV Smart, Times Music, and Outlook Publishing. From directing music videos to producing socially impactful video content, his multidisciplinary approach has always centred on narratives that inform, inspire, and provoke thought.

As Edstead continues to expand its footprint in the world of documentary and branded storytelling, the appointment of Elvis Anthony as Chief Creative Officer marks a bold step toward deeper creative innovation and stronger audience engagement.