Zee News yesterday said its popular news show ‘Daily News & Analysis’ (DNA) has returned, packing more punch and diversity in content.

The revival of the show stands as a testament to Zee News’ resolute dedication to furnishing viewers with perceptive and all-encompassing news analysis, the news channel stated in a media statement.

The relaunch of ‘DNA’ on Zee News guarantees a series of episodes dedicated to exploring crucial matters, delivering audiences more than just headlines  — a thorough comprehension of the news shaping the global landscape.

From political advancements to societal concerns, ‘DNA’ is poised to engross, enlighten and stimulate impactful dialogues within its viewership, the news channel elaborated.

Recent revelations uncovering the extent of adulterated honey being distributed over the counters in India, exemplify a revival of courageous and high calibre journalism of ‘DNA’, the statement said.

The reaction to ‘DNA’ on Zee News has been impressive. The press release said from July 31 to August 4, during the prime hours of 9-10.30 pm, the programme achieved a remarkable average concurrent viewership of 137,610 (data sourced from Chrome Digi Track) across several platforms.

This substantial figure speaks volumes about the program’s resonance with its audience and its capacity to captivate viewers during this critical time window. This achievement propels Zee News into the top two positions within the news genre across all TV channels in India, the press release added.

“We are thrilled to witness the remarkable incremental audience across devices and platforms. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms. As we continue to leverage cutting-edge technology and robust data analytics, we remain committed to enhancing our viewers’ experience while delivering unmatched value to our advertisers and partners,” said Mona Jain, Chief Revenue Officer of Zee Media Corporation Limited.

As ‘DNA’ returns to Zee News, viewers can look forward to a captivating blend of news, analysis, and conversations that matter.

“We are immensely proud of the resounding success of ‘DNA’. The remarkable average concurrent views during the first week of August 2023 are a testament to the unwavering commitment of our team to deliver news that matters to our viewers.

“‘DNA’s ability to captivate a diverse audience, both digitally and traditionally, reaffirms our mission to provide insightful, balanced, and impactful news content that empowers and informs. As we move forward, we remain dedicated to pushing the boundaries of news journalism, fostering meaningful conversations, and engaging with our viewers in ways that resonate and inspire,” said Abhay Ojha, CEO of Zee Media Corporation Limited.